The uproar over a Pepsi Max Super Bowl XLV commercial has caused a firestorm because it was thought to have promoted a stereotype about the angry black woman. For the record it could have been interpreted as hitting on other hot buttons in the black community, such as black men finding blond white women so irrestible that they would disrespect their wives to look at one. How about black people not being able to resist food that is bad for us. We are outraged about that when the January 2011 unemployment rate among African Americans was 15.7% compared to 8% for the same category of Whites according to the United States Bureau of Labor Statistics. That is a true outrage. The jobless rates for Whites went from 8.5% to 8% while blacks went from 15.8% to 15.7% comparing December 2010 to January 2011.
A firestorm erupted after the commercial aired. Black bloggers, websites and even politicians weighed in on the issue with their outrage. An article titled “'Angry black woman' Super Bowl ad promotes stereotypes” by Ronda Racha Penrice February 7, 2011 and published on the Grio website go into the roots of the anger. We can may reasons to be outraged over or image being trampled by our own people given the movies and television shows that have been produced with angry black women and brutal black men made by black producers. Music videos promote other negative images of low morals among black men and women worshiping at the alter of sex, money and excess.
There are many things to be angry about when it comes to how our image is being promoted, yet we support the TV shows, movies and music just as much as we buy Pepsi Max soda. Was the real outrage that it was shown to 111 million people. Was the commercial wrong, yes it was, but let's use the outrage to clean all of the bad image promotion up. We should not get caught not get caught in the old we can say something among ourselves and cheer, but someone else can't show the same thing. We already have that problem with the use of a certain word.
Cheers will erupt in a movie theater when a black woman burns down her husband's car, throws hot grits on him or let's his luxury SUV go over a bridge. Areas are packed as a black entertainer describes how he has his way with women and throws them aside. Where is the outrage?
Do We Need A Black Unemployment Stereotype Ad
Do we need a commercial showing a consumer products company hiring white workers at a 2 to 1 rate over equally qualified black applicants with black women getting angry in the interviews and black men leering at the white blond receptionists. That would be something to become outraged about because we know that is not why the black unemployment rate is almost twice that of whites. Why aren't we expressing our outrage?